Role of Neuroscience in player development
- Gary Curneen
- Apr 23
- 1 min read
On the recent Modern Soccer Coach Podcast, we spoke to Dr. Konstantin Sonkin about the role of neuro training in the world of elite player development. Dr. Sonkin is a DeepTech entrepreneur with a blend of business acumen and technical expertise in Neuroscience and AI. He is the Co-Founder and CEO of i-BrainTech, a SportsTech company that is leveraging the power of applied science and neuro training to radically enhance cognitive functioning, unlock human potential, and solve real-world issues. Some of the clubs they work with include: Benfica, Juventus, Philadelphia Union, Leganes. They also won the 2023 Innovation of the Year Award for their collaboration with Juventus. In this episode, Dr. Sonkin joins MSC to discuss their progress in cognitive training and how it is positioned in the marketplace for coaches.
You can watch the full interview below. Please 'like' and subscribe if you enjoy it.
i-BrainTech is redefining brain training as an essential pillar of peak performance and recovery—just like physical exercise.
The neurotechnology allows athletes to control an immersive sports video game with their minds, translating brain activity into real-time actions to strengthen neural pathways.
This breakthrough enhances both cognition and movement and is already trusted by elite clubs in Serie A, LaLiga, and MLS.
Below is a demo video.
The recent Modern Soccer Coach Podcast featuring Dr. Konstantin Sonkin offered a fascinating deep dive into how neuro training is reshaping elite player development. As the CEO of i-BrainTech, his insights into blending neuroscience and AI to boost cognitive performance were truly eye-opening. It's inspiring to see science and sport come together to unlock potential—just like how primary homework help online for kids supports young learners in building strong foundations through accessible, expert guidance.
EXCELLENT DISCUSSION!
Gary, well done framing questions that all coaches have...especially with the perspective and hindsight of seeing many different technologies becoming the new fad and being over-promised results.
I only wish he could have provided some studies that show which areas of the brain are being effected by his IBrain tech and then we could see if the appropriate areas, like cognition, pattern recognition, etc are really being aided (or at the least the brain is recognizing something) with this technology.
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