A Unique Approach To Football Data With David Sumpter

We were recently joined on the MSC Podcast by Professor, Soccermatician and co-founder of Twelve, David Sumpter. He has worked with some of the biggest clubs in the world, including Barcelona and Ajax, and his company Twelve are helping support professional clubs all around the world with data solutions. David's approach is certainly unique. He has studied and researched the behavior of birds and fish as it relates to football tactics. He also has looked at scanning behavior and measuring motion, cues, co-ordination and decision making. This interview is guaranteed to make you think outside the box!

An extra special thanks to SportsLab360 for teaming up with us on this episode. Since 2016 they've been helping thousands of coaches empower their players to improve their Soccer IQ and decision-making on the pitch. It's one of the easiest and most affordable ways to get more out of your team. We have a special offer for MSC listeners at the halfway point of the interview!

You can find the full interview below. Please 'like' and subscribe if you enjoy it!